AI Insights · Timothy · July 2023
Top 5 Virtual Fitness Programs on iOS in Europe Q2 2023
Discover the performance trends of the top 5 virtual fitness programs on iOS in Europe during Q2 2023, including weekly downloads, revenue, and active users.
Throughout the second quarter of 2023, the top 5 virtual fitness programs on iOS in Europe demonstrated notable performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics based on Sensor Tower data.
Strava: Run, Bike, Hike Strava saw a consistent increase in weekly revenue, starting from approximately $530K at the end of March and peaking at around $676K by the last week of June. Weekly downloads followed a similar upward trend, rising from 52.5K to 77.7K in the same period. Active users also grew steadily, from 1.54M at the end of March to 1.72M by the end of June.
komoot - hike, bike & run komoot experienced significant growth in weekly revenue, starting at $142K and reaching up to $436K by the end of June. Downloads increased from 30.8K to 58.4K during the quarter. Active users saw a rise from 788K at the end of March to 1.12M by the end of June.
Zwift: Ride and Run Zwift maintained relatively stable weekly revenue, fluctuating between $213K and $280K throughout the quarter. Weekly downloads showed a slight decline from 2.9K to 1.5K. Active users remained fairly consistent, with numbers hovering around the 22K mark.
Fitbit: Health & Fitness Fitbit's weekly revenue demonstrated a notable increase from $229K at the end of March to $389K by the end of June. Downloads remained stable, averaging around 19K per week. Active users stayed consistent, fluctuating slightly around the 420K mark.
AllTrails: Hike, Bike & Run AllTrails saw its weekly revenue rise from $83K to $124K during the quarter. Downloads also increased from 27.4K to 53.8K. Active users grew from 90.5K to 148K by the end of June.
For more detailed insights and data, visit Sensor Tower.
